Folklore, an exhibition by Víctor Meléndez, is a celebration of storytelling through the vibrant lens of old Mexican traditions, featuring masks, costumes, and characters inspired by traditional dances, handcrafts, and cultural rituals. Bold lines, vivid colors, and organic forms come together to create visual narratives that honor the richness of these customs while reimagining them for contemporary audiences. Folklore, as an art form, transcends cultural and linguistic boundaries, inviting us to find common ground in the power of shared stories. By weaving elements of heritage into his work, Víctor aims to preserve and reinterpret traditions that have been passed down through generations, while fostering unity and inspiration within and beyond their community.

Presented in partnership with MEXAM NW Festival 

Artist Bio

Víctor Meléndez is an award-winning Art Director, designer, illustrator, and muralist based in Seattle, originally from Mexico City. A 2006 graduate of Cornish College of the Arts with a BFA in Graphic Design, Víctor’s work is defined by bold lines, vibrant colors, and organic forms that bring spellbinding characters to life. His unique fusion of cultural influences and innovative
artistry has led to collaborations with renowned brands such as REI, Pepsi, Target, Starbucks, USPS, and Honda. With a passion for pushing creative boundaries, Víctor continues to captivate audiences and leave a lasting mark on the visual arts landscape.
victormelendez.com • @hellomelendez

Opening Reception:
Friday, February 28 | 4:30 – 7 pm
Gallery Hours:
Thurs. and Fri. 12 – 7 pm | Sat. 12 – 6 pm