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For Website Content Managers

This page contains the style guide of Please refer to it for details of the correct formatting of content. This guide is for the main website, and does not apply to Compass, Library Catalog, or LibGuides. If you have any questions, please contact us.


These guidelines do not apply to links to Compass, Library Catalog, or LibGuides URLs.

Use Examples
With the exception of, the ‘www’ is not necessary.

Links on
When linking URLs, the is not needed.
Correct /admission/

Linking Words
  • Link to the name of the document/link referred rather than "click here" or "this PDF".
  • Use wording that focuses on the content of the link, rather than the technology (PDF, DOC, JPG) that fuels it.
Correct Please visit the Academic Calendar.
Correct Fill out the Bus Pass Subsidy Form.
Wrong To grab a sneak peek of our Viewbook, click here.
Wrong Download this PDF of our application.

Grammar & Punctuation

Use Examples
Cornish’s Name
Use approved abbreviations of Cornish’s name.
Correct "Cornish" or "Cornish College of the Arts"
Wrong "Cornish College" or "the College"
  • Use headings (less than four words) according to the structure of the page (like a term paper outline).
  • Do not use colons after headings.
Correct Summary of Benefits

Wrong Summary of Benefits:
  • In headings, use ampersands (&).
  • In body text, spell out "and", unless a formal name dictates otherwise.
Correct (Heading) Dates & Forms
Correct (Body Text) Please review our dates and forms.
Wrong (Heading) Dates and Forms
Wrong (Body Text) Please review our dates & forms.
Oxford Comma
Don’t use oxford commas in lists.
Correct red, white and blue

Wrong red, white, and blue
Use the numeric day of the month without no leading zeros, rather than ordinal numbers (-st, -nd, -rd, -th).
Correct December 18, 2012
Wrong December 18th, 2012
Use a period after 'a' or 'p' and after 'm'
Use a single space before ‘a.m.’ or ‘p.m.’.
Correct 1:30 a.m.

Wrong 1:30am
Wrong 1:30a.m.
Date & Time
Use the following formatting for date and time combinations.
Correct "May 1, 2012, 8 p.m." or "May 1, 2012, 8 – 9 p.m.

Wrong "May 1, 2012 at 8 p.m." or "May 1, 2012 – 8 – 9 p.m.
Phone Numbers
Use periods to separate numbers.
Correct 206.123.4567

Wrong (206) 123-4567

Dashes & Hyphens

Use Examples
  • In body text, use "to" instead of an en dash in date and time spans.
  • Otherwise, use a single space before and after em dashes and en dashes.
Correct The program runs from April 18 to May 20.
Correct April 18 – May 20
Wrong The program runs from April 18 – May 20.
Wrong April 18 to May 20
Em Dash
An em dash is used for a break in thought (most often found in body copy). Use a single space before and after an em dash. HTML: —
Correct So much time and so little to do — wait. Strike that. Reverse it. *

Wrong "You know-I love it." or "You know—I love it."
En Dash
An en dash is used for a span of dates, times, etc. Use a single space before and after an en dash.
Correct February 10 – March 16

Wrong February 10–March 16
Use hyphens (-) for combined words.
Correct Students gain hands-on experience.

Wrong Students gain hands - on experience.
* Quote from Willy Wonka and the Chocolate Factory.